Get you ideas in orders with this book that covers sketches, finances, technical development, giving you a time line and launching your brand.
Provides list of manufacturers, advice on finding them and what you should be looking for in a factory.
Includes interviews from professionals in their area of expertise so you are gaining other insights.
Exercises you can complete throughout the book so you can delve deeper, have a direction and clear understanding of what you need to accomplish.
CONTENT
Ten chapters covering 220 pages.
Lingerie throughout the ages - a look at present and past styles
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Being clear on your vision
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Choosing a brand name
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Sketches and trends
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Fashion and working drawings
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Developing your range
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Technical development
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Getting ready for manufacturing
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Selling your range
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Putting the word out
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Running with your finances
Interviews with independent Lingerie designers
TESTIMONIALS
I have found all of Van Jonsson Design's information invaluable to becoming a knowledgeable lingerie designer. In an industry that closely guards the secrets to running a successful business operation, Laurie's professional background is helpful in illuminating the path. I have purchased and read most of her ebooks. I just reread her book 'How To Be A Lingerie Designer' for the second time. It is full of the 'nuts and bolts' required in the industry for the novice as well as experienced designer. It also gives great candid interviews with the owner's of other lingerie companies experiences and their business hurdles. I look forward to Laurie's future publications and can't wait to try her online classes.
-Christian A.
Can recommend this book as it focuses all your business ideas into a nice linear method to get up and running.
C.M
This book is the perfect starting point for anyone considering delving into lingerie design! A comprehensive guide to get a basic understanding about the profession. Bonus points are the interviews with lingerie designers. Get this book if you want to save yourself hours of research.
A.O fashion student from Holland
I have to say it is super straight forward and full of advice. I really, really like it, it gives you a lot of practical information that gives you the push to start becoming a lingerie designer. If it was up to me, I would recommend it to everyone who wants to become a good lingerie designer. Thank you so much for your knowledge and experience from the book.
M.P
